Everyone loves to shine during the holidays, so it’s the perfect time to venture from your tried-and-true hues. Live a little with the adventure of Pat McGrath Labs—think saturated-yet-sophisticated jewel tones. McGrath, one of the most influential makeup artists in the world and the visionary behind her billion-dollar eponymous beauty brand, stopped in LA to meet with a group of select beauty editors and influencers, where she introduced her new makeup launches. Here’s a peek into her world and a few product recommendations.
An icon in the fashion business, McGrath’s work has graced a bounty of A-list magazine covers. She served as beauty editor-at-large for British Vogue and global cosmetics creative design director for Procter & Gamble. She’s helped developed luxury cosmetics for Dolce & Gabbana, Giorgio Armani, Miu Miu, Prada, and SK-II. This is all in addition to working on major fashion advertising editorial campaigns for prestige brands and creating the looks for dozens of couture runway shows (Givenchy, Gucci, Lanvin, Louis Vuitton, Versace, Yohji Yamamoto, Valentino, Bottega Veneta, Balenciaga, Nina Ricci, Calvin Klein and Alexander McQueen, to name a select few).
Her new makeup launches include a primer, foundation, and powder system. They mimic skin, perfected. The formulations are indeed lightweight and exquisitely color-matched. She believes beauty starts with gorgeous skin. The primer, made with hyaluronic acid, holds moisture into the skin. “It creates a beautiful dewy glow. It’s meant to mimic blurred, Instagram-skinned skin that makes you look younger. It’s youth in a bottle,” McGrath says.
She’s also excited about introducing new and familiar users to the following products:
Skin Fetish: Made with buildable formulations, each product is designed to be worn alone or as part of the trio. They are also sold separately. This set includes Skin Fetish Sublime Perfection Primer, Sublime Perfection Foundation and Sublime Perfection Setting Powder.
Mothership VI Eyeshadow Palette – Midnight Sun: A palette with 10 richly pigmented, buildable shades and seven next-gen formulas you can mix and layer to create multidimensional effects.
Highlighter + Balm Duo: These highlighters have reached cult status and even scored an Allure “Best of Beauty” nod in 2018. One side is a transparent balm that delivers a dewy, soft glow. The other offers more dramatic, multi-dimensional illumination.
Permagel Ultra Lip Pencil: Made with McGrath’s exclusive PermaGel technology, which resists feathering.
Mini LUST: Gloss Trio: A trio of mini, nude, lustrous lip glosses in warm and cool shades. Lipstick lovers, try her MatteTrance lipstick found in the new Obsessive Opulence Collection Holiday Collection.
McGrath offers a wealth of options to take your holiday makeup wardrobe up a glamorous notch. Happy and beauty-full holidays to all, from day to night.