We’ve seen it for years on Hollywood’s so-called silver foxes: think Idris Elba, Gael García Bernal and George Clooney. But grey hair on women has traditionally been associated with other G words like “granny,” “Golden Girls,” and “getting old.” Now a popular grey trend spotted on young style makers Rihanna and Kylie Jenner, as well as fashion icons Stacy London, British Vogue’s Sarah Harris and actress Helen Mirren, reminds us that grey can also be “gutsy” and “gorgeous.” In short, grey’s getting a well-deserved rebrand.
Famed celebrity hairstylist Matthew Preece is seeing more and more clients embracing their grey. For men, the transition is fairly simple. “Men are being told all day long that women like a little bit of grey on a guy. So we just kind of camouflage their grey—tone it down a bit.”
There are three basic approaches:
To maintain the color and prevent any yellowing, Preece advises looking for all-natural shampoos specifically designed for grey hair. “Phytargent by Phyto is an excellent brightening shampoo for grey and white hair, or there’s Phytoneutre, a clarifying shampoo and Phytobaume conditioner. Also the texture of grey hair is generally a bit coarser. So any products that promote a smoother, shinier hair shaft are going to be advantageous.”
But going grey may impact more than just your shampoo. “It’s a whole mindset,” Preece said. “When you make such a big change, you become a different person when you look in the mirror. So maybe you make your clothing a little bit bolder, or you get some different frames for your glasses or you might wear your makeup a little bit differently, because your canvas is a different color now.”
If you’re still nervous about taking the plunge, Preece has some comforting words. “Nothing’s permanent in this world. If you decide to go grey and you can’t embrace it, there are things we can do that can enhance that grey and give you more of a youthful look. Your decision doesn’t have to be your final decision in life … it can be a rebirth.”